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New Years Revolution

It’s about time to shake things up in our advertising space You’ve known us as Pedigo, Passen & Associates, then as PPA Graphics. Now, we’re...
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2017–THE Year of Video Marketing

It’s safe to say that if you’re living in the 21st century, even if you're “anti-social media,” you’ve seen or heard of YouTube, Facebook Live,...
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Is Your Website Like Your Favorite T-shirt?

You probably read the title of this post and thought to yourself, “Huh?” Let me explain what we’re talking about. Everyone has that favorite T-shirt...
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The Impact of Advertising

Advertising continues to enlighten, educate, entertain and elicit emotional responses. From digital media to print publications, capturing that ideal messaging remains a combination of creativity...
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A top 10 Columbus Ohio advertising agency

Over 32 years, over 32,000 projects. Never over budget and always on time. We mean what we say at PPA Graphics and that’s why we...
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Breaking down the most complex digital marketing service: SEO

"You need to be focusing on SEO..."This is a common statement made by any agency that offers digital marketing services. (more…)
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A Purpose-Driven Website

Google algorithm—two words that drive any Search Engine Optimization expert crazy, or anyone trying to gain an understanding of basic SEO. (more…)
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Must-Have Elements of a Homepage

Have you ever heard of making a great third impression? Neither have we, which is why making a great first impression is always critical. (more…)
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The relationship of inbound and outbound marketing

Inbound marketing is incredibly effective for earning the attention of customers. (more…)
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Social Media Advertising: Why It’s Exploding (In a Good Way)

Display advertising and paid search ads have their place, but social media advertising is quickly becoming a front-runner in the online advertising game. (more…)
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The PPA Blog

Agency layers

What do you think of when you think of layers? (more…)
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A Definitive Guide To Digital Advertising

To say that advertising has evolved over the years is an understatement. (more…)
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The Importance of High Quality Graphics

In past years graphics were considered one in the same as content. Now, graphics are a vital marketing tool that drive measurable results. (more…)
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The PPA Blog

Catalog Production

Did the production of your last catalog keep you up at night? So, how did the production of your last catalog go? Was it produced...
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How to: Improve Page Rank with Specific Keywords

Let’s face it; SEO doesn’t always work the way we would like it to. (more…)
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Why Fresh Content is Crucial for Your Website

Search engines are powerful. Every update you make to your website once it is “live” plays a part in its interaction with visitors, customers and search...
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Why it’s important to run an SEO campaign

An important part of being successful on the web is making sure you have SEO efforts in place... (more…)
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Video Content: How to execute in 2016

Video has become a vital part of the online experience and is expected to grow exponentially into 2016. (more…)
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The Digital Content King: Digital marketing in 2016

2016 will be the year for organic, tailored, personal content (more…)
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The PPA Blog

Andrew Hoffer and the YMCA Running Program

In the fall of 2013, Doug Del Vigna founded Columbus Sole, a running program for the residents of the Downtown YMCA in Columbus, Ohio. "The...
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