PPA Blog


Catalog Production

By Mattie Little

Jan 24, 2016 10:19:33 PM

Catalog Production

Did the production of your last catalog keep you up at night?

So, how did the production of your last catalog go? Was it produced on time? Did it come in on budget? Did the layout, design, photography, copywriting, proofing and printing all go smoothly? Are you looking forward to the next one?

These are common questions that run through the minds of many manufacturers. If you are like most marketing professionals, the answers to these questions are usually not positive.

There is light at the end of the catalog production tunnel. The process does not have to be stressful and you don’t have to lose sleep over it. Rather, it can be a very rewarding experience.

When planning your next product catalog, look for a production partner who can:

  1. Guide you through the planning process
    Providing you with careful, thorough and insightful upfront planning and organization of your product listing that will save you time and money
  2. Guide you through the design process
    Providing you with multiple cover options and customized page layouts from which to choose
  3. Guide you through the production process
    Providing you with everything from initial planning through printing and final delivery
  4. Guide you through the quoting process
    Providing you with up-front, cost-efficient design and printing costs so there are no surprises
  5. Guide you through the photography process
    Providing you with professional in-house product photography and color-accurate image editing with immediate turnaround
  6. Guide you through the management process
    Providing you with full project management, from initial planning through printing and final delivery
  7. Guide you through the digital marketing conversion process
    Providing you with in-house programmers who can seamlessly convert your print catalog to multiple digital file formats to meet your digital marketing/website needs

Speak with a catalog production expert today!
CALL 614.837.1998 or email Perry.Passen@ppagraphics.com


Mattie Little

Mattie Little

Former Digital Strategist at PPA


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