PPA Blog


Service vs. Serving: Do You Know the Difference?

By PPA Staff

Apr 8, 2020 9:59:00 AM

Serving Agency Clients to Build Success | PPA

What is the difference between serving and service?

Do you know what you’re getting?

Anyone can offer you a service. Even the pizza guy, not paying attention and texting while he delivers your order, offers you service. But when you truly serve, it’s personal.

Allow us to explain.

What You Get From Most Agencies Is Service

In a traditional client-agency relationship, the agency provides services to the client. For example, an agency might help a client create a direct mail piece. A good agency will provide their service on time and on budget, which is the most that any client could ask for, right?

Not so.

In the above-mentioned interaction, the entire encounter between the agency and the client is based upon providing billable services. Every minute spent by the agency is intended to create another bill for the client. Or worse, an agency might have their infrastructure set up so that each minute the client spends speaking with the agency is billable time. This quickly adds up, so it’s easy to see why some agencies choose this model.

The problem with this is an obvious one. At these types of agencies, a client is disincentivized from communicating with the agency. If they do, they have to pay for the privilege. These agencies act as if it’s a privilege for a client to work with them, when in fact, it should be the other way around.

What You Get From PPA Is Serving

Instead of simply completing your project on time and on budget, we make it our standard to go beyond. For example, instead of just delivering your direct mail piece, we make ourselves available to truly serve our clients with anything they may require, including helping to stuff the direct mailers into the envelopes to meet the mailing deadline.

We are an agency that serves our clients, not one that just provides a transactional service. We will do whatever it takes to help our clients achieve their goals, without worrying about the profit margin on a project. At PPA, we strongly believe that whatever happens to a client ultimately affects us as an agency.

You could call it good karma, but we believe that it’s in our best interests to ensure that we do everything it takes to help our clients, because when they succeed, so do we.

At PPA we strive to always serve our clients by putting their interests ahead of our own. We know that when trust is broken, it’s hard to repair a relationship, so we ensure that everyone involved in our partnership understands their roles, obligations and commitments for every project.

Serving clients is embedded in our culture:

  • We never go over quotes
  • We believe in assisting all of our accounts to the best of our abilities
  • We actively look for ways to help clients through challenging times and projects

In the end, we know we’re only as successful as our clients are! Moreover, it’s simply the right way to do business.

Find Out What True Service Feels Like

Unfortunately, in today’s business world, especially when it comes to advertising, it’s entirely possible that you’ve become jaded about the caliber of service out there. Many agencies don’t bother with truly serving. They are more interested in providing a service in exchange for fees and are satisfied to end the relationship there.

However, PPA is different. We believe in the value of long-term relationships. In fact, we stake our business on it.

Find out today what a difference service makes.Contact us or call (614) 837-1998 to experience a true partnership with PPA.



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