PPA Blog


The Impact of Advertising

By Mattie Little

Jul 11, 2016 9:02:39 AM

The Impact of Advertising

At PPA Graphics, we take pride in the fact that you won’t find chain-smoking, Scotch-swilling ad executives. That’s the usual impression, right?

Advertising continues to enlighten, educate, entertain and elicit emotional responses. From digital media to print publications, capturing that ideal messaging remains a combination of creativity and research.

What you will find though, is a team of graphic designers, art directors, copywriters, digital content strategists and web designers/developers who can produce high-quality print and digital advertising materials that will creatively convey your message and brand.

Whether you need material for print media, digital media or a combination, PPA Graphics will help you develop campaigns that create solid impressions. What does our agency have that differentiates us from others, though? An impressive 32 years, with a completion of over 32,000 projects. PPA Graphics can also promise you that we will always be on time and never over budget. Our array of services include:

1) Branding

Effectively conveying the image and traits your organization desires to have from branding guidelines, logos, photography, templates and more.

2) Catalogs

Columbus, Ohio’s choice for print and digital catalog planning and production. PPA has designed hundreds of catalogs and periodicals from 16-page two-color jobs to full-color publications showcasing hundreds of products. Art direction, conversion to multiple digital file formats, copywriting, editing and proofing are just a few of the services we provide.

3) Digital

With Internet users accounting for an estimated 87 percent of the U.S. population, no company can escape a digital presence. Social media, websites and content marketing campaigns offer innovative ways to capture the attention of your customers. PPA’s digital marketing team can develop innovative strategies to ensure your site reaches your intended audience. From content marketing campaigns to organic ranking strategies, search engine optimization and pay per click PPA, will help you provide an ongoing stream of information to educate your consumers.

4) Video

When you hear the word viral, you may associate that term with a negative connotation, but in this case, viral is a good thing. Video continues to streamline the delivery of information beyond corporate videos and TV ads. From product demonstrations to customer testimonials, video adds another dimension to showcase your company, employees, products and services. Our video services include corporate presentations, filming, scriptwriting and video production and editing just to name a few.

5) Websites

A first impression needs to be a lasting impression and your website is a prime example of that. If your website isn’t responsive or regularly updated, chances are you may be due for a refresh or a redesign. PPA Graphics has built nearly 200 customized websites and our team’s experience encompasses a multitude or programming/scripting languages and content management environments ranging from static XHTML/CSS websites, to fully custom content managed applications.

So, back to our promise to you…don’t worry about contacting us and being bombarded with questions or feeling pressured. Once you reach out to us we will identify your needs, meet with you free of charge (that’s right, absolutely no cost is associated), and our team will work with you on a proposal dependent upon what you need.


Mattie Little

Mattie Little

Former Digital Strategist at PPA


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