In past years graphics were considered one in the same as content. Now, graphics are a vital marketing tool that drive measurable results.
In 2016 you will see that digital graphics and design have never been as influential as they are today and in the near future.
If your marketing toolbox lacks high-quality design, you will want to fix that sooner rather than later. The use of quality design will define your brand, set you apart from other industry-related professionals, and draw much larger responses faster than plain text.
Instagram is one of the fastest growing major social networks. Alongside Twitter, these social media platforms have grown drastically due to the rise of DIY graphic tools and the demand for those tools being so high. Buffer reported from their user base that tweets with images received:
- 150% more retweets than tweets without images
- 18% more clicks than those without images
- 89% more favorites
Those statistics are pretty compelling and speak for the need to hire industry professionals. According to the U.S. Bureau of Labor Statistics, graphic designers are expected to grow by 7 percent until 2022. It’s easy to see why the demand for graphic designers is expected to grow with stats from The Content Marketing Institute:
- B2B illustrations up from 69 percent to 76 percent in 2015
- B2C graphics went from 75 percent to 87 percent
- 62 percent of B2C marketers are using infographics heavily, up 45 percent
It’s clear that marketers need to keep up with changes in design in order to best reach audiences and improve marketing results.