You probably read the title of this post and thought to yourself, “Huh?” Let me explain what we’re talking about. Everyone has that favorite T-shirt or sweatshirt that they have had for years. I personally have one that I wear every week. It’s faded, has a bleach stain and the lettering is starting to peel. With that said though, it’s the perfect length, the comfiest cotton and I feel happy when I wear it.
Occasionally I will get the comment, “That’s been around awhile, hasn’t it?” Yes it has. So where am I going with this? Your website. It’s like a faded T-shirt with stains and worn out lettering. It doesn’t appear this way to you, but I bet it appears that way to your potential clients or customers. What you see and what makes you happy, your readers might view and immediately discount your credibility. That certainly isn’t what we ever want.
Let me ask you a question. When’s the last time you went through every inch of your website? I’m talking about every single word in every white paper, case study, auto-responder, meta description, title tag, you name it. I’m going to assume many of you can’t say “just yesterday!”
Your faded website and the stains it has accrued over the years are lurking…and people are noticing. What type of stains? Stains like:
- Outdated copy with old terminology
- A blog that was published in 2015
- 404 errors
- Title tags that captured your audience 5 years ago, but not today
- Incorrect address on your Google listing (yes this happens often)
- Missing and blank pages (Because at one point you really wanted to tackle an e-newsletter…but you got “busy.”)
Did you happen to notice any of these issues? Probably not…until now. It won’t hurt anything though, right? Wrong. Your SEO (search engine optimization) and conversions will begin to suffer if they haven’t already. I have seen examples of former employees still listed on a website, or old webinars listed as “check out our latest.” People notice and people will call out those accidental lapses. To them, your month-old content means ALL your information is old.
Maybe this has happened to you before? Every day you could unfortunately be losing opportunities because of a minor oversight. Don’t let that happen! Are you now panicking? Don’t go that far. That’s why there are people, companies and agencies that are here to help you; like PPA Graphics, where we employ a full-time SEO certified copywriter. Success Works is the first SEO Copywriting Certification program since 2010. We’re proud that Lynn Dosky, our SEO certified copywriter, completed this certification.
At PPA Graphics we keep up-to-date on the latest Google changes and have a close-knit team that can develop and write white-hat (yet persuasive) SEO content that isn’t keyword stuffed or incorporates black-hat tactics. We don’t slap copy on a landing page just to “have something, because something is better than nothing.” You can trust us. Heard that before? Well, we mean it. We stand by it. We fully serve every account with all of our energy and expertise and we will never exceed an estimate.
So, if you have now realized that your website is a replica of your favorite, old, worn T-shirt…have no fear, PPA can get you back on track and help you re-build your authority and trust with search engine like Google. If you would like to learn more, please contact us today for a no-fee, no-obligation consultation.
Now, excuse me while I exit the office and head home to put on my favorite, worn out T-shirt.